12/13/2023 0 Comments Beige smoke translucent window film“I’ve always been a hard worker,” he says. He is particularly skilled at multitasking and compartmentalising and has an impressive work ethic. “It was important to make something that feels bespoke, like you are opening something special.” “I was an early collector of vinyl Japanese Medicom toys, which were always packaged in such a beautiful way,” he says. You will find Rogen in the office between 10.00am and 6.00pm, overseeing everything from prototypes and glazes to the packaging (vibrant coloured boxes that are as Instagramable as the products inside). “I’m trying to make sure that everything is perfect.” “I literally spend hours poking things, putting them in packages and listening in case they jostle,” he says. This cup doesn’t.” I would not have noticed, but it is Rogen’s job to notice. “This cup wobbles the tiniest bit, so it’ll have to go back to our manufacturer. It’s so pretty,” he says proudly, placing the prototype carefully on the table in front of us. He made one in his studio, which was quickly picked up by his team. The idea for the latter came about when he was unable find a sake set for a friend. New additions include a crackle vase (crackle being what happens before a glaze gloops) and a sake set (a bottle and two cups) in a tortoise glaze. Any piece finished with his signature gloopy glaze will be unique simply because of how the gloop gloops. It is not feasible for Rogen to handcraft every item on the Houseplant inventory (his garage studio is not built for mass production), so he works closely with other artists and many products begin life as his personal creations. Ceramics is one of the few art forms you’re invited to pick up and touch and play with. It defied obvious explanation when you saw it in real life and I liked that idea. “It was one of the most beautiful exhibits I’d ever seen,” he says. Rogen’s biggest influence is the eclectic ceramic sculptor Mr Kenneth Price, whom he discovered after seeing a retrospective at the Los Angeles County Museum of Art. “A lot of ceramics are very earthy and try to capture, rightly so, the beauty of the clay, but I became very interested in making the opposite of that.” I think that drew me to vibrant colours,” he says. “I grew up being really into street art and graffiti because Vancouver had a big graffiti scene and I would read Juxtapoz magazine. Sometimes those things are good business and sometimes they are not.”Īrt has always interested him. “I’ve always found myself to be someone who would work tirelessly to create something expressive of something they felt passionate about. “My family were broke socialists, so I did not. “Evan’s dad was in finance and he grew up with more of an entrepreneurial spirit,” Rogen says. Rogen, who “unabashedly enjoys aesthetics and delving deep into ceramics and colour and palettes”, and Goldberg, who “has more of a business mind”, make a great team. Thank you for keeping them all, but I’ve really inundated you with stuff.’ Part of me thinks they keep them in the closet and bring them out when I come over.” “I go to a friend’s house I haven’t been to for a while and I’m like, ‘Oh, you have 25 vases now. “It’s funny because I lose track,” he says. He has even ventured into the world of scented candles. Rogen makes “tonnes and tonnes of stuff”, which he gives to friends as gifts. “It reminded me of what happened with Pineapple Express a little bit, where people who smoked weed were like, ‘Oh, he’s putting a lot of thought into this and he’s making something nice that I like as a result of that amount of thought.’ That is always very validating and encouraging and will keep me going.”
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